This is going to be quick because I’m starving. Sales Strategy and Marketing Strategy are both 90% complete. For Marketing – leverage a strategic partner’s existing market presence to enable us to get ramped up quickly. Stress the benefits to their existing customer base and how this will allow those customers to stay using their product longer. That’s overly simplistic but we’ll figure the rest out as we go. For Sales Strategy – yes, we will have sales. That’s about as much as I can share.
What did I learn today? That the exercise I did yesterday (list all my mistakes) paid off today. Somebody wasn’t responding and we went with someone else. Probably waited a bit too long. So add that to the list: if you’re going to cut a service provider do it quickly and move on. It cost us time but no money, at this stage they’re equally valuable.
