In 13 years of overseeing databases I got caught without a backup exactly one time. Luckily it was for a dev system and it wasn’t a catastrophe but it did remind me of how important they are. Actually, they’re not just important, they’re your ass if things fall apart. Same goes for products. Your optimal way to go-to-market may not always be open to you. In that case you’ll need contingencies. Say for example that the primary feature in your product, the feature that distinguishes it from your competitors, can’t be implemented. Do you go to market anyway and hope for the best? Hopefully not. Do you wait until you develop a new capability or feature and then release? Or do you release without the feature and release the new capability as soon as it’s ready? It’s one of the last two options, but it’s all up to you to figure out. One of our possible contingency plans is shown here.
Now Reading
Planned books:
- The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How. by Daniel Coyle
- The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant Cooper, Patrick Vlaskovits
Current books:
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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
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Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney
Recent books:
- Originals: How Non-Conformists Move the World by Adam Grant
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, Braden Kowitz
- Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal, Tantum Collins, David Silverman, Chris Fussell
- Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than your by Salim Ismail, Michael S. Malone, Yuri van Geest
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
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