TV 4.0

Still struggling with seeing the need for smart tv’s? They’re cool, have lots of features, price points are dropping and screen sizes are increasing. But that’s not enough. I think we’ve got it all wrong – surfing the web or porting Android apps to them isn’t where this should be going. That’s a disconnect for me, people typically use a laptop or a mobile device for those purposes. Instead, think home integration. What do you want to do when you’re watching TV and don’t want to get off the couch? Those are convenience items for consumers, services that we’ll conceptualize and bring to market. What do you order, have shipped to you, and then watch on TV? Those vertical’s are ripe for disruption over smart TV’s. That’s where this should be going. Surfing the web on my TV? No. Sorry.