Because they really mean the same thing. As a Product Owner we’re supposed to surprise our users when we can. When we cant surprise them, at least we shouldn’t bore them. When I’m getting feedback from the team or from the user community, if they’re about to say “it’s ok”…
I was fortunate to listen first-hand to Steve Blank explain, in no uncertain terms, that if he ever found his Marketing team in the office again, he’d fire them. Because the answers aren’t in the office, they’re “out there”. So go “out there” and find the answers. So many times…
In one of the recent podcasts I listen to the statement was made “…people just don’t know how to think…” and I’ve been struggling with identifying this for a while. One company I worked for, you could just see the decline in YoY profitability, yet they were on-boarding people (because…
Here it is: provide clarity where there may not be any, and enable the team to consistently and predictably deliver value to the company. Some may describe this as the intersection of UI/UX, Business, and Tech. Others may describe this as building the right feature at the right time. It…
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney