There are at least two forces in product management: Agents of Chaos and Agents of the Epiphany. Agents of Chaos state emphatically what needs to be built for customers, without ever speaking to a customer. Agents of the Epiphany don’t know exactly what needs to be built but routinely watch…
When working with a new team or facing a new problem, I never say how it needs to be done. Rather, I form one question that the team needs to focus on. Answering this question helps the team keep focus on what’s truly important. For example, working with a development…
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney