Face to Face With the Customer. You can send out as many surveys or do as many focus groups as you want, but you’ll never understand the aggravation your user community is feeling until you’re sitting next to them while they struggle to use your software. Sit with them. Don’t…
Let’s start off with what a Minimally Viable Product (MVP) is not – it’s not the least amount of stuff that can be done in a sprint. What it is intended to be is a learning tool, you’re supposed to be validating your hypothesis (or hypotheses) with an MVP. If…
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney