A players think they’re B players. B players think they’re C players. C players think they’re A players. I forgot who said this but it wasn’t me. A players know they have a lot left to learn. B players know they have a long way to go. C players don’t…
Engineering-glish: The act of speaking to end-users as if they were engineers. I have a new analogy that I’m using with software engineers. Every time I hear “why would someone do that?” or “They should know not to do that…” my response is now, “How many of you drive over…
Hydrocephalus affects more than 1 million people in the US each year. Costs related to treating hydrocephalus exceed $2 billion each year. Amount of money spent on research annually: $8 million. We’re raising money again this year in the hopes of finding a cure, not for our son, but for…
Your favorite song comes on the radio while you’re driving. You know the one. The one single song in all of music that makes everything seem ok. You reach down and crank it up. And to your surprise, your transmission is 200 feet behind you. This is one example of…
But I see examples all the time of a button on the left collapsing an accordion on the right. Stop doing that. You’ve increased the Frustration & Astonishment Factor. If all the text off all the buttons on a page, your users should still have a reasonable idea of what…
I don’t know exactly where the conversation is going when I speak with stakeholders. I have a general feel but their responses could take us in an entirely new direction that we never thought to explore. I usually start with “what drives your business” or “what makes people want to…
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney