But I see examples all the time of a button on the left collapsing an accordion on the right. Stop doing that. You’ve increased the Frustration & Astonishment Factor. If all the text off all the buttons on a page, your users should still have a reasonable idea of what button probably does what action.
Now Reading
Planned books:
- The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How. by Daniel Coyle
- The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant Cooper, Patrick Vlaskovits
Current books:
-
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
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Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney
Recent books:
- Originals: How Non-Conformists Move the World by Adam Grant
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, Braden Kowitz
- Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal, Tantum Collins, David Silverman, Chris Fussell
- Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than your by Salim Ismail, Michael S. Malone, Yuri van Geest
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
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