Engineering-glish: The act of speaking to end-users as if they were engineers. I have a new analogy that I’m using with software engineers. Every time I hear “why would someone do that?” or “They should know not to do that…” my response is now, “How many of you drive over…
Hydrocephalus affects more than 1 million people in the US each year. Costs related to treating hydrocephalus exceed $2 billion each year. Amount of money spent on research annually: $8 million. We’re raising money again this year in the hopes of finding a cure, not for our son, but for…
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney