It took me a long time to write this. I’ve been in companies where the main focus of the senior management team was their own bonuses. It was literally said in front of me (they forgot I was in the meeting) “Layoffs are coming but don’t worry, your bonuses are…
Think of the value proposition(s) as a thread that starts with the client and runs through every part of your company. Include any first, second, or third degree touchpoint with a client. In other words, any team that affects another team, that affects a team that works with the client.…
Business processes and systems trend toward entropy. If left on their own then the only result can be disorder. The people who are at the mercy of this disorder are those that speak with and support clients and customers. We don’t make it hard to deliver great results to customers,…
In the absence of knowledge comes ‘this is how I got it to work.” People and groups will fill in gaps in knowledge. If you either don’t train people, or your product leaves areas of ambiguity, then people will take the easiest path forward – they’ll either give up, or,…
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney