This is going to be quick because I’m starving. Sales Strategy and Marketing Strategy are both 90% complete. For Marketing – leverage a strategic partner’s existing market presence to enable us to get ramped up quickly. Stress the benefits to their existing customer base and how this will allow those…
Planning day. And looking for real estate. A good friend of mine, Brantley Smith, is the Director of Marketing and Interactive Media at The Continental Group. It may be some time before I actually need the space but I’ve got a really good idea of what’s out there and for…
After digging through Guy Kawasaki’s book The Art of the Start again I realized I had something ass backwards. I was getting lost in writing the business plan and losing focus. In Chapter 4 Guy writes that you should write the business plan after you write the pitch. This is…
With the weekend wrapping up I’m finally, back home. With all partners present and working for the entire weekend I can honestly say this much: there’s a great chemistry between us. To me, that’s the most important part – we can overcome anything but personality conflicts. They’ll rot the team…
Weekends are work days too. Covered multiple business models and worked out next steps and timelines. All without Starbucks and a shower. Oh, I’m learning how to go cheap on everything too.
Up at 5 AM, plowed through all the emails from friends and family that were wishing me luck. As I’m writing this I’m heading for north Florida to work on fleshing out some additional opportunities. It’s 2PM. Left at 10. I think I’ve hit every Five Guys Burgers on the…
This morning, after 11 years at Cox Target Media, I resigned my position as Digital Innovation Strategist. After becoming more involved in the entrepreneurial community that’s building in Tampa and St Pete, and after seeing what USFSP’s Gazelle Lab is doing to support innovation and entrepreneurship, I felt that I…
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by Phil McKinney